Je Favoriete podcast
Clubs, movies, cities, food, podcasts: you have a favorite of pretty much everything. And behind every favorite, there’s usually a good story, right? 🤔Luckily, best friends Stefan de Vries, Julia Heetman and Sean Demmers have no shortage of good stories 😅🗣️ — and that’s what makes their podcast your new favorite 🔥🎧
1.035.005
67 shorts
21 videos
Views
YouTube
Views
Instagram
4.017.692
83 shorts
Views
TikTok
9.110.000
80 shorts
Total
views
14.162.697
Content Strategy
For the YouTube channel of Je Favoriete Podcast I focused on Brand Awareness, making the podcast name and logo known to as many people as possible. To achieve this in a structured and effective way we apply two proven content frameworks:
3S model
Snackable, Shareable, Searchable
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Snackable content consists of short, attention grabbing clips that immediately hook viewers
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Shareable content features moments worth passing on such as quick quizzes, standout quotes or funny snippets
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Searchable content is optimized for discovery by using the right keywords, hashtags and links to related videos or playlists
3H model
Hero, Hub, Hygiene
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Hero content includes big, standout campaigns like special episodes or seasonal promotions to attract new viewers in one sweep
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Hub content follows regular formats such as weekly teasers or behind the scenes vlogs that keep existing fans engaged and establish a reliable upload rhythm
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Hygiene content consists of bite sized fragments and shorts posted daily or weekly to keep the channel top of mind for both new and loyal audiences
content principles
Based on my deep-dive research (content analysis, audience survey, best practices, competitor scan and field research), I’ve defined clear content principles for Je Favoriete Podcast’s YouTube channel. These guidelines ensure every video supports our goals and speaks directly to your audience:
Objectives & KPIs - Grow YouTube reach by 25 % over 13 weeks (March 3 to May 30) - Maintain a consistent upload schedule to boost visibility and drive growth Channels - YouTube (primary): full episodes, Shorts, trailers - Instagram & TikTok: episode links, audience polls and extra short‑form content to widen reach beyond YouTube Content Formats (Rubrieken) - YouTube Trailer (Hero content): 90 sec intro at season start or semi‑annual to hook new viewers - Podcast Episode (Hub content): 30 min weekly deep‑dives, every Monday at 15:00 - Trend Shorts (Hub content): dynamic, format‑driven clips posted bi‑weekly - “Favorietje” Shorts (Hygiene content): 15–45 sec funny or relatable moments, 3–4 per week Production & Branding Musts - Quick cuts, subtitles, zooms and sound effects, clean audio (no “uh”s or “ah”s) - Minimum Full HD video quality - Consistent branding: thumbnails, colors, fonts - Thumbnails with bold text, intriguing quotes and expressive faces - Curiosity‑driven captions with clear CTAs - SEO‑friendly titles (avoid crude terms) - Use playlists, end‑screens and timestamps - Actively engage with comments Tone of Voice Feels like you’re sitting in with friends: open, down‑to‑earth, dry humor, peppered with audience slang such as slay, core, poep, dampoe Hashtags - General: #jefavorietepodcast #sean #stefan #julia #jfp #tonnymedia #funny #favoriet #podcast - Favorietje: #favorietje #shorts #short #shortsfeed #shortvideo - Trend Shorts: #trend #trends #shorts #short #shortsfeed #shortvideo - Episodes & Trailers: same as general plus #trailer for trailers - Seasonal/Themed: e.g. #halloween #voetbal #valentijnsdag
