Jumbo

Internal Analysis At the moment, Jumbo Uitendaal Purmerend does not post regularly on its TikTok account. On average, the account receives 1,876 views, 78 likes, 3 comments, 3 saves, and 15 shares, resulting in an average engagement rate of 4.94%. To increase engagement, it is important to check whether calls to action are being used, hashtags are applied, comments are actively responded to, people appear in the videos, and whether there is a consistent brand style and captions. Apart from hashtags, most of these elements are barely or not at all used. Competitor Analysis Jumbo Uitendaal Purmerend has a unique opportunity to differentiate itself on TikTok as a local brand and to build a strong community by focusing on local themes and customer interaction. Best Practice Creating fun, accessible content that taps into relatable situations and current trends, combined with a clear call to action and active interaction, increases engagement and strengthens audience involvement. Target Audience TikTok gives Jumbo the opportunity to reach a young target group of 18–24 years (38.9%) and 25–34 years (32.4%). By showcasing promotions, life hacks, and low prices, the brand can attract new customers and create a competitive advantage. Field Research Humorous, relatable, and personal content with a playful angle and human connection performs best with the target audience. By leveraging humor and focusing on relationships with friends or family, Jumbo Uitendaal Purmerend can generate more likes, comments, and shares on social media. Trend Analysis By tapping into trends, there is a greater chance of going viral. To clearly summarize everything, the content principles are listed below: Post consistently and at the right time Use Calls-to-Action Use Hashtags Respond to comments Post relatable content Tap into trends Use a recognizable brand style Feature people on screen Highlight promotions, life hacks, or low prices Leverage local themes and customer interaction Learn from large accounts