Sanquin

For a school project, I created spec work for Sanquin, the Dutch organization responsible for the national blood supply. Sanquin ensures that hospitals always have access to safe and reliable blood and blood products. They also conduct research, develop medicines, and work on innovations in transfusion medicine – all with one clear mission: saving lives together.

The client’s request for this project was to show how easy it is to donate blood, and that donating blood is not scary at all. With my concept, I aimed to translate that message into accessible and engaging content for their Instagram account.